Juliana
Smith
Project Controls Manager at Turner & Townsend
"You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai"
"You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai"
Thu May 14 - 4:30 AM EDT/New York (See in local time)
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05/14/2026 4:30 AM
05/14/2026 04:50 AM
America/New_York
#WTGC2026
"You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai"
#WTGC2026
"You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai"
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"You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai"
"You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai"
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Session: You Are Not Your Job: Building a Purpose-Driven Personal Brand with Ikigai
In a tech industry that often equates success with titles, certifications, and technical mastery, it’s easy to lose sight of what truly defines our value. Our worth isn’t in the job title we hold, it’s in the work we’re meant to do.In this session, I’ll share how the Japanese concept of Ikigai, meaning “reason for being”, reshaped my approach to personal branding. From navigating a career crisis to becoming an international speaker and STEM changemaker, I’ll walk you through how aligning with purpose transformed my visibility, impact, and career direction.
Together, we’ll explore how to build a personal brand rooted in authenticity, values, and intentional action. Through the lens of Ikigai, you’ll learn how to:
1. Distinguish your “job” from your deeper “work”
2. Align your passions, strengths, and purpose with what the world truly needs
3. Launch side hustles that energise your spirit, not just your income
4. Attract opportunities by living your brand, not chasing recognition
Whether you’re just starting out or redefining your path, this session offers practical strategies, reflective prompts, and real-world examples to help you build a brand that resonates, because when you live your Ikigai, your impact speaks for itself.
Key Takeaways
- Understand why authenticity is the foundation of a personal brand that resonates.
- Learn how to use your own story and values to shape your voice.
- Discover practical steps to start showing up with more clarity and confidence.
Bio
Juliana Smith is a multi‑award‑winning data and reporting expert with a background in Physical Oceanography. For over 15 years she has explored the stories hidden within data. Specialising in project controls analytics, Juliana translates complex cost, schedule, and performance metrics into clear, actionable insights that empower confident decision‑making.Recognised as a thought leader in Power BI and accessible design, she is a sought-after speaker at global events, where she shares practical strategies for ethical data storytelling and digital accessibility in data visualisation.
Beyond her professional work, Juliana is a registered STEM Ambassador, Board Member of NorthWest Women in STEM and member of the British Computer Society's Inclusion Committee. Through these platforms, she seeks to inspire future generations, support local communities, and make STEM more accessible to all.
